Here’s the map of the Artist Station Adds of Yung Booke, an up-and-coming rapper from Atlanta:Īs you can see, Yung Booke’s most fervent fans are mostly in his hometown of Atlanta. Pandora is expanding the geographic reach of these local/regional artists. In data science research at Next Big Sound, we found that about half of artists who are local or regional in terms of their fan base (as measured via the Artist Station Adds map) are streaming to a much broader listenership across the nation on Pandora. What’s most interesting is when we compare the two.
Thus, the Streams map tends to reflect overall listening on Pandora, including both devoted fans and newer casual listeners encountering the artist for the first time. While the source of a good chunk of streams for any given artist can be that artist’s own station on Pandora, streams can also come from other artists’ stations, curated genre stations, on-demand listening from Pandora Premium, and so on (learn more about Pandora play sources here.) It’s worth noting that Streams can come from both active sources, in which the listener has specifically requested this artist’s music, and passive sources, in which the listener is served songs by this artist without specifically requesting them. Thus, the Artist Station Adds map typically reflects a geographic distribution of the artist’s fans.Īlternatively, looking at Pandora Streams on the map shows us the territories where listeners have streamed any of that artist’s music. Listeners that have recently taken this action are fans that are now part of the addressable audience for this artist going forward. As you might suspect, this is a powerful indicator of engagement since the listener has explicitly made the choice to start a listening experience based around that artist’s music.
Looking at Pandora Artist Station Adds on the map tells us where listeners have taken the action of launching that artist’s station on Pandora. What makes the availability of both of these metrics significant? Now, we’re happy to announce that the map now has more interactivity and includes an additional metric: Pandora Streams. The Audience Map was introduced to Next Big Sound Artist Profiles last November, highlighting the areas where each artist has received Pandora Artist Station Adds over the last 28 days. Learn How Pandora is Spreading Your Fan Base Geographically
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