
įorrest Mars, Sr., son of Frank and his first wife, Veronica, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way bar, advertised as a "chocolate malted milk in a candy bar", which became the best-selling candy bar. By 1920, Mars had returned to his home state, Minnesota, where the earliest incarnation of the present day Mars company was founded that year as Mar-O-Bar Co., in Minneapolis and later incorporated there as Mars, Incorporated. This factory produced and sold fresh candy wholesale, but ultimately the venture failed because there was a better established business, Brown & Haley, also operating in Tacoma.

Mars, his second wife, in Tacoma, Washington. He started the Mars Candy Factory in 1911 with Ethel V. įranklin Clarence Mars, whose mother taught him to hand dip candy, sold candy by age 19. Though abandoned shortly after the war, about 30 years later Orbit made a comeback in America during the chewing gum craze. During World War II, Wrigley was selling their eponymous gum only to soldiers, while Orbit was sold to the public. Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley. It also produces non-confectionery snacks, such as Combos, and other foods, including Ben's Original, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands. Mars is a company known for the confectionery items that it manufactures, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. Even the serious efforts of various modern musicians and writers to kindle or renew interest in the musical possibilities of the banjo have been hampered by the very thing which has always seemed to limit the banjoâs possibilities in America: its iconic associations.Old Mars logo used between the company's founding in 1911 until March 2019
BANJO DREAMIE ICON PROFESSIONAL
The banjo remains a curiosity to most people, exclusive o those special interest groups who devote f part of their time to becoming professional or competently amateur banjoists, or who spend time and money as professional instrument collectors. But Scruggsâ music, and that of his many imitators, has failed in one noteworthy aspect-it has not brought a mass interest in banjo, or its musical possibilities, to America.

Journal of Popular Culture Uncle Dave Macon and Charlie Poole, among others.1I Yet even by the end of the Great Depression, the banjo had again nearly faded from view, only to be revived by the dynamic Earl Scruggs, during his tenure with Bill Monroeâs Blue Grass Boys (a featured act on the enormously popular Grand Old Opry) it is largely Scruggsâ playing style ( a smooth, rapid fingerpicked technique) which has attracted the most interest to this day.

Forms and objects intrinsically charged with meaning diachronically react in Even the serious efforts of various modern musicians and writers to kindle or renew interest in the musical possibilities of the banjo have been hampered by the very thing which has always seemed to limit the banjoâs possibilities in America: its iconic associations.
